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Gear That Works

Isn't that what we all want?

Established in 2019, our vision has always been a simple one.

We want to sell gear that works. 

Which means at Loaded4X4 you’ll find products that will improve the way your 4X4 works both on and off-road and 4X4 lifestyle products, that make life off-road safer, more interesting and of course, even more fun.

You won’t find cheap rubbish here. What you will find is high quality gear that you can rely on, including our increasingly sought after, Loaded 4X4 bash plates and suspension systems.

Our suspension has been proven over the years and has developed a reputation for being a well sorted, reliable, fit and forget product - you can read more about that here. Our Dynamic Tune valved shocks, developed with a specific focus on improving ride comfort and handling, while still improving your vehicle's ability to deal with the weight of added accessories or work gear, are a customer favourite. They've earned their stripes across a broad range of vehicle types and setups, from stock through to heavily modified and loaded, GVM+ 4x4s. 

Our Loaded4X4 bash plates (Under Vehicle Protection), developed in conjunction with Milford Industries and manufactured by Milford in South Australia, have developed a reputation for being an innovative and high-quality product, one that addresses specific vehicle shortcomings, and more recently, with our move to 6mm alloy for the Isuzu and Mazda products, an impressive balance between strength and weight. Early 2024 will see our Next Gen Ranger and New Gen Triton products become available.

Every other brand in our store, is a brand we know well, have experience with and most importantly, trust to deliver a sensational product.

Early 2024 will see us move from solely existing in the digital realm to moving into an office/warehouse/workshop in Adelaide. This is going to be a journey, and one that we'll be documenting on our Youtube channel. If you're interested in business, flying by the seat of your pants, and putting it all on the line, then look for that series of videos to start in the first few months of 2024. If that's of interest, head over to our Youtube channel and subscribe to receive a notification when that series fires up.

As always, our promise to you, is that in addition to only selling quality gear that works, we'll do our utmost to provide you with the type of online shopping experience that we'd expect to receive, and that we suspect, will continue to keep us very busy.

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Product Guy | 4X4 Media 

Steane has been involved in the automotive media scene since 2007, when he founded The Motor Report, a new car reviews website that enjoyed a daily audience of more than 40,000 Australians at its peak.

He then partnered with David Wilson in 2018 to produce 12 bi-monthly issues of the free Loaded 4X4 online magazine that can still be read over at

His experience with late model 4X4s, and the best ways to set about improving them, without breaking laws, is extensive.

That experience has taught him, that improving daily driver late-model 4X4s without introducing headaches, involves keeping them low, keeping the upgrades uncomplicated and only bolting on what you really, really need.


Suspension Guru Guy

You wouldn't know it look at him, but Brendan is Aussie suspension royalty.

His dad Ken, is the founder of The Ultimate Suspension in Sydney, and that's where Brendan spent his youth learning the trade. Suspension, particularly 4X4 suspension is, you could say, in the blood.

There isn't much that Brendan doesn't know about suspension and what does/doesn't work with virtually every 4X4 vehicle on Australian roads, and that knowledge and experience underpins the Loaded 4X4 suspension range in this store.

Brendan has published numerous articles about 4X4 suspension systems, some of which you'll find on this site.


Trainer Guy | 4X4 Media

Among numerous radio and TV appearances, David and his wife Rose, pioneered the 4X4 adventure genre on TV back in the early 00's, with their show Beyond The Bitumen.

David's print media experience includes contributions to many well regarded 4X4 publications and of course, producing the Loaded 4X4 magazine with Steane for two years.

He's also been a well respected 4X4 driver trainer for decades and is currently tasked with running the training side of Isuzu's I-Venture Club.

When it comes to getting novice drivers in stock 4X4s through tough tracks, he's the man, and that experience is responsible for his obsession with tyres and tyre pressures, decent wheels, underbody protection and suspension that works.